© Visa Cash App Racing BullsThe Creator Platform In 2025A year of access to creativity and opportunity
TheVCARBCreatorPlatformexiststogivethenextgenerationofcreativesrealaccesstoFormulaOne
In 2025, we focused on immersion rather than observation, inviting creators into our world and giving them the space to respond creatively to the sport as it happens.
Throughout the year, we collaborated with DJs, photographers, videographers, and designers, bringing them trackside and showcasing their work across our VCARB channels.
This is our Creator Platform wrapped.
WhentheSeasonFoundItsRhythm
Our year began in Australia at the Melbourne Grand Prix, where music became the first creative entry point into the season. As part of the Creator Platform, we hosted Garage Sessions, an underground event designed to give an emerging DJ a genuine platform within the world of Formula One.
The winner, HOR.C, a Sydney-based DJ who has rapidly established herself on the global scene, joined us at Sub Club in Melbourne, performing as part of a lineup that included Grammy Award-winning Honey Dijon. Supporting the headline set alongside two other emerging DJs, HOR.C played to a packed dance floor in the heart of the city, where club culture and Formula One collided to create space for creative expression amid race week intensity.
Beyond the performance, the opportunity extended across the entire race weekend. HOR.C was embedded with the team, gaining access to the VCARB garage and experiencing Formula One from the inside during the opening Grand Prix of the 2025 season.
SoundtrackingaRaceWeekend
At the British Grand Prix, DJ Timi Olopade, also known as DJ Tio, joined us at Silverstone, bringing sound into key moments across the weekend. He played sets at both the Energy Station and Pole Position, shaping the atmosphere in spaces where fans and team culture meet.
Beyond the circuit, DJ Tio also provided the soundtrack for a HUGO x Slawn event, where our special livery was unveiled. The moment brought together fashion, art and Formula One, with music acting as the connective layer between disciplines.
For DJ Tio, the experience went beyond performance: “It was an unforgettable experience, truly on another level compared to anywhere I’ve played before. It tested me in the best way possible and opened my eyes to just how far DJing can take me, giving me a whole new wave of motivation."
“The momentum and connections gained through the Creator Platform reinforced its purpose. By placing creators in front of the right people and within meaningful moments, it offers a foundation for long-term creative progression rather than a single appearance.”
DJ Tio In The Mix© Visa Cash App Racing Bulls
Later in the season, UK-based videographer Meg joined us at the Hungarian Grand Prix. Her work focused on movement rhythm and detail, capturing moments that sit between sessions, schedules and headlines.
The result was a hype reel that captured the adrenaline over a race weekend from inside the team.
At the Italian Grand Prix, we were joined by photographer Florentine. Her images documented one of the most historic events on the calendar, balancing scale, speed and emotion.
Photography offered a quieter perspective, translating the intensity of Formula One into still moments.
Alongside the Italian Grand Prix, the Creator Platform also extended into product design. For Monza, we collaborated with Piquadro, our Official Luggage Partner, to give a creator the opportunity to translate Formula One energy into a functional object.
Through the platform, a creator was selected to design a custom backpack that reflected performance, movement and everyday utility. The final piece combined clean design with technical detailing, bringing creative thinking into a product built to move with the team across the season.
Unveiled during race week, the backpack was seen in the paddock and beyond, becoming a physical expression of how creators can shape more than content.
Piquadro - Monza© Visa Cash App Racing Bulls
ACreativeTakeoverInSãoPaulo
At the São Paulo Grand Prix, the Creator Platform brought together art culture and motorsport in a vibrant celebration of creative expression. In the Beco do Batman district, we took over ZIV Gallery, inviting local street artist Marie Balbinot to transform the space with live painting inspired by the energy of the city and Formula One.
Her work then travelled trackside to Interlagos, where she painted a bespoke VCARB design on the team garage. The activation demonstrated how street art can exist naturally within Formula One, bringing local culture into the heart of a race weekend.
Running throughout the calendar, 24 designers each took on one race to visualise the season through bespoke race posters. Each creator interpreted a Grand Prix using their own visual language, while remaining grounded in the identity of Visa Cash App Racing Bulls.
Together, the posters formed a visual record of the 2025 season, capturing the geography, emotion and pace of Formula One through design.
The Creator Platform is built to champion creativity by championing creators. We’ve already seen past participants approached for opportunities beyond Formula One after their content caught the attention of teams and contractors across the paddock.
Looking ahead to 2026, we will continue to open our world to emerging talent. Whether you are a photographer, videographer, fashion designer or DJ, we want to see what you have got.
This Is The Creator Platform© Visa Cash App Racing Bulls
