© Visa Cash App RB Formula One TeamOur Story. Your Threads In SingaporeCheck out how our third instalment of the Creator Platform went down in Singapore
VisaCashAppRBwasjoinedbyfashiondesigner,IvyWhiteman,tocelebratetheHUGOpartnershipandspecialdenimliverywithbespokehand-embroidereddesignsfortheteamandfans
Fashion designer Ivy Whiteman joined the Visa Cash App RB team during the Singapore Grand Prix weekend. To celebrate the HUGO partnership and special denim livery, we ran our latest iteration of the Creator Platform Program, reaching out to fashion designers across the world. Ivy Whiteman was the lucky winner selected to join the team for the race weekend!
Ivy is an emerging designer from Sydney, joining the team for the race weekend, and showcasing her talent on the F1 stage. She holds a strong passion for sustainable design, and used her unique skillset of weaving to create bespoke designs on the HUGO special edition merchandise the team donned in Singapore. The designs were a nod to the culture within Singapore and acknowledged the beautiful nature throughout the country.
Across Friday and Saturday, Ivy setup a station at the HUGO store, putting her craft to the test by customising 40 different special edition HUGO t-shirts for the Singapore fans. The hand-embroidered designs celebrated the team and the special livery whilst incorporating naturalistic elements in a nod to the botanic gardens around Singapore, particularly the national flower, the Vanda Miss Joaquim.
It wasn’t just fans who adorned the designs by Ivy – both Yuki Tsunoda and Daniel Ricciardo had bespoke, hand-embroidered t-shirts to wear across the race weekend, sporting the special denim look with a blend of Ivy’s creativity.
MeetTheCreator
- Name: Ivy Whiteman
- Age: 23
- Location: Australia
- Ocupation: Fashion Designer
- Social Media: Instagram
WhatinspiredyouwhilstoutinSingapore?
For Yuki and Daniel's shirts, I was inspired by the Singapore orchids, and what they represent for the Singaporean people. The orchid reflects the strength and resilience of their people, and the many hybrid varieties symbolise the multicultural heritage and harmony of Singapore. I stitched these designs out of raffia, a sustainable, biodegradable fibre derived from palm leaves, to keep a piece of nature with the drivers and help them stay grounded and focused before the race.
For the Hugo boss store designs, I wanted to create designs inspired by the Singapore 2024 Grand Prix weekend, so that fans could have a special keepsake memento of this race. I stitched the VCARB car in colours inspired by the wicked denim livery, Singapore orchids and leaves with driver numbers, the track and a Singapore lantern.
HowwasyourweekendatSGP24?
I had the most incredible weekend joining the VCARB crew for the Singapore Grand Prix 2024. The energy of Singapore and the team was electric! F1 is the pinnacle of speed and you could feel that throughout the race weekend. The city got behind the race, you could feel the buzz of excitement in the air anywhere you went. I was lucky enough to be involved in the livery reveal, and meeting Daniel and Yuki was such a highlight. Watching them and the VCARB team interact with the fans was also really special, as everyone cares about the fan experience giving them a special memory of the race.
I had the best time designing shirts at the Hugo store, the fans were so amazing and their excitement about F1, the race, the drivers and VCARB was so beyond, and rubbed off on me! I loved chatting to them about their race predictions, favourite drivers, Singapore, and their love of F1, all whilst live-embroidering them a special keepsake of the race. Everyone was so incredibly kind and caring, and so excited to be involved in the events, it was really special to see.
I could not believe how incredible the weekend and the VCARB team were, I felt like I was living a life I could never even have dreamed of, it was unreal! Thank you so much to El and the team for welcoming me in so nicely and giving me this amazing opportunity.
