© Visa Cash App Racing BullsInside Our 2026 Team KitHow performance design meets modern motorsport style
Our2026teamkitisdesignedtodomorethanmeetthedemandsofaFormulaOneseason.
It reflects how we think about performance, identity and the way modern fans engage with the sport. Created with HUGO, the kit sits at the intersection of engineering, fashion and culture, shaped by the same principles that guide our work on track.
This piece breaks down how the kit was designed, what inspired it and why it represents a broader shift in how we approach Formula One team wear.
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Designdrivenbyperformance
Every element of the 2026 team kit takes cues from the car itself. Clean lines, clear structure and purposeful detailing mirror the aerodynamic thinking that underpins our technical programme.
The colour palette uses bold blue blocks contrasted with defined white panels. The flowing lines are intentional, echoing motion and efficiency rather than decoration for its own sake.
The collection includes replica t-shirts, polo shirts, sweatshirts, hoodies, jackets, caps and knitwear. Each piece is designed to be functional, comfortable and adaptable, reflecting the reality of a long season that spans climates, continents and working environments.
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Streetwearinfluenceandeverydaywear
Modern Formula One team kit has moved beyond purely functional apparel. Fans increasingly expect pieces they can wear as part of their everyday wardrobe, not just on race weekends.
The 2026 kit draws from contemporary streetwear design, focusing on silhouette, layering and versatility. This approach allows the same garments to work trackside, in the paddock or away from the circuit, without losing their identity as performance wear.
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TheroleoftheCreatorPlatform
For the first time, we integrated emerging designers into the team kit campaign through our Creator Platform. This initiative exists to open up Formula One to new voices and creative disciplines.
Designer Jaffa Saba reworked elements of the 2026 kit into bespoke one-off pieces for the campaign. Using the official garments as a base, the designs explored reinterpretation rather than replacement, showing how Formula One design language can evolve through collaboration.
These pieces are not for sale, but they demonstrate how team identity can be reimagined while remaining grounded in its original purpose.
The 2026 team kit reflects where Formula One is heading. More connected to culture, more open to collaboration and more considered in how performance meets lifestyle.
For fans, it offers something wearable, durable and authentic, built on the same attention to detail we apply across the team.
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