© Visa Cash App Racing Bulls
Building on the groundbreaking partnership that launched in 2024, the announcement comes as part of wider expansion of its global partnership with both Red Bull teams.
The renewed agreement reinforces Visa’s commitment to one of the world’s fastest growing sports, while introducing significant new branding rights, enhanced hospitality assets and immersive experiential opportunities.
Visa will also maintain its title partner status within the team’s F1 Academy programme. As the all-female series enters its fourth year, Visa will match Red Bull’s commitment by supporting two cars on the grid, further strengthening its investment across both Formula One and F1 Academy.
As part of the renewal, Visa has signed a Personal Service Agreement with F1 Academy driver Rafaela Ferreira, while continuing to offer premium access and branding opportunities.
Peter Bayer, CEO, VCARB said: “We’re proud to extend our title partnership with Visa and continue building on the strong momentum we’ve created together since 2024. Visa has been an exceptional partner to Visa Cash App Racing Bulls, sharing our ambition to innovate, connect with fans and drive meaningful impact across the sport as we continue to create champions, and champion creativity both on and off track. We’re excited to build on this momentum with Visa as we push the boundaries of what’s possible.”
Frank Cooper III, Chief Marketing Officer, Visa, said: “This renewal reflects the extraordinary momentum we’ve built with the Red Bull Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce. Red Bull Formula 1 Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways - and this next chapter expands how we show up across the sport!”
Visa’s relationship will extend further into the Red Bull ecosystem, playing a prominent role in the Red Bull Showrun tour of the US, with events in San Francisco, Pheonix, Detroit and Atlanta.
