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HUGO x Slawn Livery For Silverstone

Uniting the lines of sport, fashion and art once again with a special livery for the British GP.

1 min read • Published on 07/01/2025 • 6:12 PM UTC+0

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We’ve teamed up with our partner HUGO and Nigerian artist Slawn to launch a bold new collaboration, uniting sport, fashion and art for the British Grand Prix.

Unveiled this evening at the Flannels X store in London by Slawn, Liam Lawson and Isack Hadjar, our 2025 car has become a canvas for Slawn’s signature caricature-style street art, which will be showcased throughout the Silverstone race weekend across multiple touchpoints.

Slawn’s influence goes beyond the livery. His artwork features on the drivers’ race suits and the team kit, and he will join Liam and Isack in the paddock on Thursday to bring his style into the garage, live and in person.

HUGO x Slawn

Renowned for his graffiti-inspired aesthetic rooted in Yoruba heritage and London’s urban culture, Slawn’s work challenges convention and thrives on energy and disruption, making it a natural fit for our collaboration with HUGO.

Slawn commented: “Art meets speed, and I brought the madness. Big love to HUGO and VCARB for trusting the vision.”

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