Partnership With Piquadro

Piquadro and Visa Cash App RB Formula One Team announce a new partnership agreement that will see Piquadro as the team’s Official Luggage Partner

2 min read • Published on 09/03/2024 • 1:38 PM UTC+0

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Building on its long experience in travel equipment, based on the relentless search for innovative materials and functional solutions, Piquadro supports our newly re-named team, providing high-performance equipment and consultancy.

The range of items created by Piquadro for the Visa Cash App RB Formula One Team is carefully specified and designed to meet the different needs of drivers and team members, with various types of backpacks and trolley bags, all made with high-performance materials and technologies.

“We are honoured to become a partner of the Visa Cash App RB Formula One Team because we feel a strong affinity of values with the team and we share their unwavering commitment to research in order to achieve ever higher standards of technology and performance,” says Marco Palmieri, Founder and President of Piquadro. “We are passionate about creating products that are up to the task of accompanying Daniel Ricciardo, Yuki Tsunoda and the rest of the team on their journeys. At the same time, it presents us with a constant challenge that we purposely face so we can give a clear idea of the quality and reliability we offer to those who buy our products.”

“With a 24-race calendar taking us across four continents, Formula One is a sport that is constantly on the move and always puts everyone and everything involved under a lot of pressure” comments Peter Bayer, CEO of Visa Cash App RB Formula One Team. “Each team member will take between 50 and 70 flights a year, knowing we can count on Piquadro to supply luggage that is tough, functional and built to last is one less thing to worry about when you look out the airplane window and see your bag sitting on the runway in the rain or the boiling heat, waiting to be loaded. No one wants to be the one gathering their unmentionables across a carousel in a packed arrivals hall thanks to a bag that can’t stack up to the travelling demands! Functionality is extremely important but equally important is the design and the craft that has gone into the luggage. As I’m sure you can appreciate, Italian flair is something very close to our hearts.”

With this partnership, Piquadro confirms its bond with the world of sport, which has seen it involved for ten years alongside the Italian Winter Sports Federation.