Introducing Our Miami Special LiveryVCARB: Red Bull Summer Edition in the Sunshine State
Visa Cash App Racing Bulls has turned up the heat for the Miami Grand Prix once again, with the debut of their first special livery of the 2025 FIA Formula One World Championship season - a bold, vibrant design inspired by the new Red Bull Summer Edition White Peach.
The launch of the stunning one-of-a-kind livery seamlessly harmonises with Miami’s iconic bold and retro aesthetic, as it celebrates the vibrant energy of the city. The livery also marks the launch of the new limited time offering of the Red Bull Summer Edition White Peach in the USA.
The livery was officially revealed this evening at an event at the Joia Beach Club on Jungle Island, with CEO Peter Bayer, Team Principal Laurent Mekies and drivers Liam Lawson and Isack Hadjar all in attendance to reveal the livery for the first time. In true summer fashion, guests including athletes, creators, journalists, and fans gathered beachside to watch the VCARB 02 come to life just as the sun began to set against the Miami skyline.
The magenta livery fuses bright tropical tones with sleek aerodynamic lines, capturing the spirit of Miami and the upcoming race weekend. Liam and Isack will take to the track this weekend in custom magenta race suits, complemented by a full team take over including vibrant magenta team kit and a transformed VCARB garage — all part of a full-throttle Miami takeover.
Peter Bayer, CEO, VCARB said: “Miami holds a special place for Visa Cash App Racing Bulls, it’s where we debuted our very first special livery as a team last year, which was a moment that set the tone for who we are: bold, creative and willing to push the boundaries. Since that debut, we’ve continued to make waves with striking liveries in Singapore and Las Vegas, each one crafted in collaboration with our partners and met with real excitement from fans. The Red Bull Summer Edition livery is a celebration of everything Miami represents, and we are honoured to give wiiings to this new seasonal flavour.”
Olly Hughes, CMO, Red Bull Technology said: “This is a first for Red Bull as the first ever can-inspired livery to launch a brand-new flavour in the US. The Red Bull Summer Edition White Peach flavour is made for summer, so where better to bring this to life than Miami. Since last year’s Miami launch, VCARB has earnt an award-winning reputation for bold and distinctive designs that stand out on the grid and there’s no doubt this is another one to add to the list.”
In celebration of the launch, fans can now shop the limited-edition Miami Summer Replica team top and cap, available on the Red Bull Shop while stocks last.
Red Bull Summer Edition offers a burst of white peach taste highlighted by a touch of citrus peel and floral notes* – a perfect addition to any summertime event. Toast to the first tastes of summer with the Red Bull Summer Edition White Peach available with and without sugar. *Artificially flavored
