© Getty Images / Red Bull Content PoolOver 300 Fans Join VCARB and Peloton For Melbourne RunFuelling our Melbourne Race Week
TocelebratethestartoftheFormula12026seasoninMelbourne,wehavecollaboratedwithglobalfitnessbrandPelotontotakeraceweekbeyondthetrackandintothestreetsofSt.Kilda,deliveringanaction-packedmorningandbringingfansandfitnessloverstogether.
Moving both body and mind, Peloton and VCARB transformed Riviera Beach Club into a one-day-only fitness paddock, blending performance, community and recovery. The event opened with a Formation Lap Yoga Flow session, led by Peloton Instructor, Kirra Michel, before participants hit the streets for a 5K run guided by Jon Hosking, Erik Jager and Australian Guest Instructor, Tim Robards.
Over 300 Fans Join VCARB and Peloton To Fuel Up Melbourne Race Week© Visa Cash App Racing Bulls
With multiple pace groups, the run welcomed all levels of runners and wrapped in the Pare Ferme Recovery Lounge. Here guests were offered to experience the Peloton Bike+ and Tread from the brand's Cross Training Series, reset in a Hyperice-powered recovery zone and refuel with Red Bull and live music.
Fueling that energy was a DJ set from Creator Platform winner, Orange Hat, who carried the momentum from warm-up to cooldown, while a collective of local creators captured the experience in real time. Orange Hat is VCARB's DJ across all its events this week, as the team continues to give wiiings to creatives across the season.
Red Bull Fueling The Run© Getty Images / Red Bull Content Pool
At track, Peloton instructors will take the movement beyond the streets of St. Kilda by hosting a series of stretch sessions with the VCARB Pit Crew, bringing its fitness expertise to the team for the first race weekend of the season.
Peter Bayer, Visa Cash App Racing Bulls CEO said: "As VCARB continues to redefine how Formula 1 connects with a new generation of fans, this collaboration brings that same spirit off track, championing movement, creativity and community. By fusing Peloton's global fitness platform with VCARB's Gen Z motorsport culture, race week becomes more than a spectator sport for F1 fans. It becomes a lifestyle, and something you can feel and be part of no matter what kind of fan you are."
Jon Hosking, Peloton Tread Instructor, said: "Our Race Week Victory Lap event was an electric and unforgettable way to kick off the F1 season. We aimed to deliver an experience that connected with our incredible Australian community and gave everyone a flavour of what Peloton has to offer, from yoga to running and recovery. The results were astounding, bringing the biggest running event Peloton has ever done to the streets of Melbourne. Peloton offers thousands of workouts and typically we teach from our studios in New York and London; so it's always great when we're able to connect with the community in real life, especially at this large scale."
Warm-Up The Proper Way© Getty Images / Red Bull Content Pool