© Visa Cash App Racing BullsLaunching Our Creator Platform For 2026Opening the doors to Formula One for emerging creatives
Wehavelaunchedour2026CreatorPlatform,continuingtoopenthedoorstoFormulaOneforthenextgenerationofcreativetalent.
Now in its second year, the platform gives photographers and DJs the opportunity to work directly with us across a race weekend, creating original content from inside the team environment.
Applications are now open until 12th May.
Buildingonwhatwehavedonesofar
This season, creators have already been part of key moments across our programme, working across photography, design, music and live events.
Photographer Gian Icatar documented our Season Launch, focusing on detail, atmosphere and behind-the-scenes access through his own visual style. He has since continued working within the wider Red Bull network, including a Show Run in San Francisco.
In design, we collaborated with Jaffa Saba to rework the 2026 team kit, exploring how Formula One apparel can move beyond performance wear into fashion and wider culture.
Garage Sessions returned in Melbourne, bringing DJs and artists from the Creator Platform into a live environment at the centre of the event. Creators including AGNA, Orange Hat and Rhys Rich performed across the weekend, contributing to the sound and energy around the team.
This continued at the Japanese Grand Prix, where DJ Yo joined us through the Creator Platform, soundtracking the weekend and bringing a local perspective to race week in Suzuka.
Storytelling In Motion© Getty Images
We are currently looking for creators across two disciplines:
Photography: Monaco & Budapest GP – Join the team to capture the intensity, excitement and chaos of a race weekend through a different lens.
👉 If you want to apply for the Photography opportunity, click here
The Star That Is Gian© Gian Icatar | IG @g.icatar
DJ: Monaco & Silverstone GP - Take over the decks at key events across the weekend, soundtracking the energy, while gaining exclusive behind-the-scenes access to the team.
👉 If you want to apply for the DJ opportunity, click here
DJ Tio In The Mix© Visa Cash App Racing Bulls
Winners will be selected by a panel of VCARB Team members and drivers, Liam Lawson and Arvid Lindblad. With only one spot available per race, this is an exclusive opportunity to make a mark in the motorsport world. Don’t miss this chance to showcase your skills and get unprecedented access to top-tier racing action.
In 2025, the Creator Platform received over 11,000 applications and delivered more than 30 collaborations across photography, videography, design and fashion.
In 2026, we are building on this by further integrating creators into our season, while also connecting them to opportunities across the wider Red Bull ecosystem.
As Gian Icatar explains: “I would 100% recommend the Creator Platform to other creatives. I think this platform has the potential to change lives even more than it’s already changed mine. In the short time post Detroit, my career has grown rapidly, and I truly believe there are so many more creatives out there that need an opportunity like this. It opens the door for people who look like me to make a difference. The Creator Platform is a beacon of hope for creatives not knowing what their next move is”.
Applications are now open until 12th May.
The Creator Platform So Far© Visa Cash App Racing Bulls
