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Calling All Fashion DesignersMake the Paddock Your Runway
1 min read • Published on 03/16/2026 • 11:22 AM UTC+0
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We’re handing over the Paddock fits - and this time, it’s for Liam and Arvid at Silverstone. We want you to reimagine their race weekend style.

Liam and Arvid need standout race weekend looks, and we’re inviting you to be part of it. Bring your creativity, push boundaries, and show us how you’d design trackside style.
How it works:
  1. Submit your portfolio to enter.
  2. A shortlist of designers will be selected and invited to develop outfit concepts.
  3. From there, one winning designer will be chosen to define the final outfits with the HUGO team.
The Prize:
  1. A trip to London to work with the HUGO team and develop the looks with Arvid and Liam
  2. Visit to HUGO's HQ in Germany to immerse you in the production team
  3. A prize fund
  4. The outfits you designed, featured on Liam Lawson and Arvid Linblad at Silverstone
Submit your portfolio now and show us your style.
Entries close on the 2nd of April 2026 at 23:59pm (UK time)
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