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A New Partnership With BarillaCelebrate A New Partnership by Bringing Families Together in Miami
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To celebrate the launch of its new partnership with the team, and true to Barilla's commitment of promoting moments together, they flew in family members to Miami for a once-in-a-lifetime experience. Families were surprised with the opportunity to spend the race weekend alongside their loved ones and the team; getting to see the spaces and meet the faces they've heard so much about.
In a heartwarming moment back in the team's factory in Faenza, Barilla surprised the family members of Reliability Engineer, Chiara Cipri and Arvid Lindblad's number one mechanic, Marco Materni, who spend much of the year travelling across the globe during the Formula 1™ season.
Kicking off their Miami GP weekend, was a special invite to Torno Subito Miami, the restaurant by three-Michelin-starred Chef Massimo Bottura, with the kitchen led by Chef Bernardo Paladini, with a dinner filled with hugs, laughter, connection and shared plates of pasta.
The night also celebrated the synergies of two names born from the same region, Emilia-Romagna, Italy's Food Valley, who are united by shared values of excellence, passion, and family spirit.
VCARB family members were not the only ones enjoying a bowl of Fusilloni and Racing Wheels*; the evening was made even more special with a lineup of distinguished guests, including Arvid, who attended alongside his mother in reflection of the event's family-first spirit.
Arvid Lindblad, VCARB Driver said: "It was such a special evening getting to see everyone come together, where we all switched off and switched on our personal lives. Partnering with Baril/a, who share such similar values as we do as a team, especially coming from Italy, really speaks to us all as it truly understands the importance of connection and the people behind our successes."
"Taking the time to come together, even when schedules make it difficult, is at the heart of what we do" said Melissa Tendick, President of Barilla Americas. "As we deepen our involvement in Formula 1™, including our new partnership with Visa Cash App Racing Bulls, we're proud to create moment that bring people back to what matters most: sharing a meal and feeling close to family."
The campaign truly reflects the values and the centre of Barilla's new partnership with VCARB: family, belonging, passion and deep-rooted connection. Whilst engines keep racing in Miami, it reminds us that family can be anywhere: at home, in the paddock or around a shared table.
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