© Visa Cash App Racing BullsOur Football Inspired Livery and Team Kit For BarcelonaVCARB FC Takes The Grid
Asfootball’sbiggestnationstaketotheglobalstage,FormulaOnearrivesinBarcelona–acitywhoseidentityisdeep-rootedwithitsloveforthebeautifulgame.Foroneraceweekend,VisaCashAppRacingBullsFormulaOne™Team,VisaandCashApparecelebratingthesharedpassion,identityandcommunityofFormulaOneandfootballwithauniqueliveryandbespoketeamwearcollection.
The VCARB 03 livery draws inspiration from the visual language of football culture, while the accompanying teamwear collection channels the spirit of retro and contemporary football shirts. A custom VCARB FC crest brings together the chequered flag and three stars, paying tribute to the tournament's three host nations while marking VCARB's third year in F1. Sharp geometry, angular shapes and bold contrasts create a distinctive aesthetic designed to resonate on race day, match day and as part of everyday streetwear.
Deadly Duo© Visa Cash App Racing Bulls
Featuring VCARB drivers Liam Lawson and Arvid Lindblad, the campaign extends beyond the circuit, creating a world where the VCARB FC Barcelona Jersey naturally exists within football-fashion culture. The creative is inspired by grassroots football - the lifeblood of the beautiful game; capturing the authenticity, creativity and community that fuel football around the world.
Introducing VCARB FC© Visa Cash App Racing Bulls
The campaign further cements VCARB’s commitment to supporting emerging creative talent as the campaign features three creatives from the team’s Creator Platform: fashion designer Hattie Crowther, graphic designer Florence Burns and photographer Ezra Alexander. Hattie designed a limited-edition scarf for VCARB FC using stretched typography, repeated linework and fragmented track markings. Florence developed VCARB FC's key visuals, including brand stamps and physical touchpoints for the team’s garage. Meanwhile, Ezra captured behind-the-scenes content of the shoot. All three will join the team in Barcelona to experience VCARB FC through their own creative lens.
Peter Bayer, CEO of VCARB, said: "Formula One and Football are two global sports with incredibly passionate communities, united by a shared sense of identity, creativity and culture. With VCARB FC, we're celebrating that crossover, bringing together the energy of both sports. We're also proud to give emerging talent the opportunity to help shape campaigns like this, bringing fresh perspectives that continue to push the boundaries in the world of F1.”
Zack Ashley, Head of Global Partnerships, Block, said: “This collaboration builds on a concept first developed in partnership with Cash App, bringing a shared vision of fandom and culture to life on track. Two of the biggest stages in sport are colliding in one of the most football-obsessed cities on earth and that kind of moment demands more. Together with VCARB, we wanted to celebrate what makes fandom universal: community. The special livery and matchday-inspired jersey are a love letter to that energy - the speed, the belonging, the shared passion, and the Cash App Visa card is how every fan gets their piece of it.”
The special livery will take to Circuit de Barcelona-Catalunya for the first time, with the bold design transcending to the driver’s race suits and the team’s kit. For one weekend in Barcelona, football and Formula One will speak the same language.
The VCARB FC Replica Barcelona Collection is available for fans to buy on Red Bull Shop now.
Bringing motorsport, football, and design together© Visa Cash App Racing Bulls
